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Research papers

MR and IT

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not materialised.The paper examines the arguments...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley
February 1, 2004
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Citation

Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mr-and-it